Asking the right questions before writing copy is essential to ensure that your message resonates with your audience and effectively communicates the value of your product or service.

Here’s a detailed guide on the key questions you should ask before you start writing:

How does the product save money, time, and effort?

Understanding how your product or service can save money, time, and effort for your customers is crucial. This helps in highlighting the practical benefits that appeal to their desire for efficiency and cost-effectiveness.

Questions to Explore Savings:

• Money: How does the product reduce costs for the customer? Can it replace a more expensive alternative? Does it offer long-term savings?
• Time: How does the product streamline tasks or processes? Can it perform tasks faster than the current method? Does it free up time for other activities?
• Effort: How does the product make tasks easier to perform? Does it reduce the physical or mental effort required? Can it automate or simplify complex processes?

Examples:

• "This software automates data entry, saving your team hours of manual work each week."
• "Our energy-efficient appliances reduce your electricity bill by up to 30% annually."
• "With our easy-to-use interface, you can complete your tasks with just a few clicks."

What pain does it eliminate?
Identifying the pain points that your product or service addresses is critical for creating compelling copy. Customers are often motivated to buy solutions that relieve their discomfort or solve their problems.

Questions to Explore Pain Points:

• Physical Pain: Does the product help alleviate physical discomfort? Can it prevent or reduce physical strain?
• Mental Pain: Does the product reduce stress or anxiety? Can it solve problems that cause frustration or worry?
• Operational Pain: Does the product resolve inefficiencies in the customer's workflow? Can it eliminate common obstacles or challenges in their daily operations?

Examples:

• "Our ergonomic chair design reduces back pain, allowing you to work comfortably for longer periods."
• "This app helps you manage your tasks efficiently, reducing stress and improving productivity."
• "Our customer support solution resolves issues faster, minimizing downtime and frustration for your team."

How does the product improve the customer's life or business?
Beyond savings and pain relief, consider how your product can positively impact the customer's life or business. Highlighting these benefits can make your copy more persuasive and relatable.

Questions to Explore Improvements:

• Quality of Life: Does the product enhance the customer's daily experiences? Can it bring more enjoyment or satisfaction?
• Business Efficiency: Does the product improve productivity or performance? Can it help the customer achieve their business goals more effectively?
• Social or Professional Status: Does the product elevate the customer's reputation or standing? Can it provide recognition or prestige?

Examples:

• "Our fitness program not only helps you lose weight but also boosts your overall energy and confidence."
• "This project management tool enhances team collaboration, leading to more successful project outcomes."
• "Using our premium materials, your home renovation will impress visitors and increase your property value."

What makes the product unique?
Understanding what sets your product apart from competitors is vital. Highlighting unique features and benefits can help convince potential customers to choose your product over others.

Questions to Explore Uniqueness:

• What are the standout features of your product? How are these features better than those offered by competitors?
• Does the product offer any exclusive benefits that are not available elsewhere?
• Can the product provide a unique solution to a common problem?

Examples:

• "Our software uses proprietary algorithms that guarantee faster data processing than any other product on the market."
• "This skincare line is formulated with rare ingredients sourced sustainably, providing unmatched results and peace of mind."
• "Our service offers 24/7 customer support, ensuring you get help whenever you need it."

Conclusion

Asking the right questions before writing copy is essential for creating effective and persuasive messaging.

By understanding how your product saves money, time, and effort, identifying the pain it eliminates, highlighting the improvements it brings, and emphasizing its uniqueness, you can craft compelling copy that resonates with your audience and drives action.

This approach ensures that your copy addresses the core motivations of your customers, making it more likely to convert and achieve your marketing goals.

Happy Learning 😊