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Retargeting by visitor time involves segmenting website visitors based on how long they've interacted with your site and creating tailored campaigns to re-engage them. This strategy is particularly effective for e-commerce businesses and those focusing on lead generation, especially when the average order value is high.
Facebook provides three time-based targeting options:
Ideal for national campaigns or businesses with a large audience pool.
A middle ground option that balances targeting efficiency and audience size.
Best for local or small businesses, as it decreases CPC (Cost Per Click) and CPM (Cost Per Thousand Impressions) significantly.
To effectively target visitors based on interaction time:
Target the top 25% of visitors to maximize reach while maintaining low costs.
For national or large-scale local campaigns, focus on the top 5% of visitors for more precise targeting.
Retargeting is crucial for upselling and cross-selling. Understanding your customers’ purchase journey and using time-based interaction insights can encourage them to make additional purchases:
For e-commerce businesses, upsell or cross-sell products between 7 to 15 days after purchase. In some cases, this window can extend to 40-60 days.
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The best way to retarget website visitors is by using pixel tracking, creating custom audiences, and serving personalized ads based on their behavior and interests.
Install the Meta Pixel on your website, create a custom audience of visitors, and then set up retargeting ads in Facebook Ads Manager targeting that audience.
Create a custom audience in Facebook Ads Manager of people who visited your Facebook page, then create and run ads targeting this audience with relevant and engaging content.
Install a tracking pixel on your website, create custom audiences in your ad platform based on visitor behavior, and run targeted ad campaigns to these audiences.
For Digital Marketers By a Digital Marketer.
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