BOFU (Bottom-of-Funnel) retargeting campaigns are all about re-engaging visitors who have shown strong purchase intent but haven't yet completed a transaction. Here’s how to make them more conversational and effective:

Targeting Website Visitors

When focusing on BOFU audiences, you can effectively target website visitors who have abandoned their cart or wishlist by creating tailored campaigns.

Cart Abandoners Campaign:

Create one campaign with four ad sets to segment different types of cart abandoners:

2 Day Abandoners: Recent abandoners with high conversion potential.
3-7 Day Abandoners: Slightly older abandoners who may need more convincing.
15-18 Day Abandoners: Require stronger incentives to return.
16-30 Day Abandoners: Use aggressive offers to re-engage these long-term abandoners.

Note: One of these audiences might not yield good results, so testing is crucial.

Wishlist Abandoners Campaign:

Create one campaign with four ad sets to segment different types of wishlist abandoners:

2 Day Abandoners: Recent wishlist abandoners.
3-7 Day Abandoners: Wishlist abandoners who might need a reminder.
15-18 Day Abandoners: Consider more compelling offers.
16-30 Day Abandoners: This group requires aggressive offers to re-engage.

Note: One of these audiences might not respond well, so it's crucial to test and refine.

Both campaigns involve similar segmentation and thought processes, but the offers might be more aggressive for wishlist abandoners.

Visitors By Time

This approach is great for e-commerce businesses, especially for lead generation or high average order value products. Facebook provides three options to segment visitors based on their activity:

Happy Learning😊