Advanced TOFU (Top of the Funnel) strategies are all about deeply understanding your potential customers' routines and habits to create more personalized and engaging content. Here’s a conversational guide to help you get started:

Morning Awakening

Time:

What time do they typically wake up? Does this vary during the week versus the weekend?

Environment:

Consider their waking environment. Is it a quiet suburb, a busy city, or a rural area?

First Interaction:

What’s the first thing they do upon waking? Do they reach for their phone, turn off an alarm, or maybe meditate?

Morning Routine

Preparation:

How do they get ready for the day? What are their personal care priorities?

Breakfast:

What does their typical breakfast look like? Is it quick and on-the-go, or do they take time to prepare something substantial?

Media Consumption:

What kind of media do they consume in the morning? Do they listen to podcasts, watch the news, scroll through social media, or read a newspaper?

Commute to Work/School

Mode of Transportation:

Do they drive, use public transportation, bike, or walk?

Activities During Commute:

What do they do during the commute? Listen to music, read, or perhaps catch up on emails?

Start of the Professional Day

First Tasks:

What are the first tasks they tackle at work or school?

Work Environment:

Is it collaborative and hectic or solitary and calm?

Using Creativity to Ask Questions

Challenges:

What challenges might they face throughout their morning?

Mood:

What might affect their mood throughout these routines?

Preferences:

Do any specific preferences influence their choices in the morning, like a need for caffeine or a quick workout?

Exploratory Questions to Extend Insight

How do seasonal changes affect their routine?

What tools or products do they rely on most during their morning routine?

How do they interact with family or housemates in the mornings?

Happy Learning! 😊