What are Meta Ads? (Basics)
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When it comes to creating ads on Meta platforms, it's important to get the ratios right for each placement. Here’s a quick rundown to help you out:
This square format works great in several spots, including:
Facebook News FeedThe vertical format is perfect for stories and a few other places:
Instagram StoriesFor a more rectangular format, you'll want to use these:
Facebook Right ColumnDifferent video placements have their own preferred ratios:
1:1 for Facebook In-streamAlways double-check the specific requirements for each ad placement before you start designing. Happy learning! 😊
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Meta specifications refer to the technical and content requirements for creating ads on Meta platforms, including Facebook and Instagram. These specs ensure that ads are displayed correctly and effectively across different devices and placements.
1. Image Size: 1200 x 628 pixels (minimum width of 600 pixels).
2. Image Ratio: 1.91:1.
3. Text: 90 characters (recommended).
4. Headline: 25 characters (recommended).
5. Link Description: 30 characters (recommended).
1. Primary Text: Up to 125 characters (recommended).
2. Headline: Up to 40 characters (recommended).
3. Description: Up to 30 characters (recommended).
4. Text Format: Use concise and clear messaging to convey the ad's value proposition.
1. Image Ads: - Size: 1080 x 1080 pixels (recommended) - Ratio: 1:1 - Format: JPG or PNG
2. Video Ads: - Resolution: At least 720p - Ratio: 9:16 to 16:9 - Format: MP4 or MOV - File Size: Up to 4GB
3. Carousel Ads: - Image Size: 1080 x 1080 pixels (recommended) - Ratio: 1:1 - Number of Cards: 2-10
4. Text and Character Limits: - Primary Text: Up to 125 characters - Headline: Up to 40 characters - Description: Up to 30 characters
5. Aspect Ratios and Resolutions: - Follow recommended aspect ratios and resolutions for different placements and devices
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