Advanced targeting helps you reach the right audience more effectively by using sophisticated techniques and data. Here's how it works:

What is a Lookalike Audience?

Lookalike audiences are a powerful way to reach new people who are likely to be interested in your business because they're similar to your best existing customers.

How to Create a Lookalike Audience:

Source Audience:

Start with your existing customers, website visitors, or even your mobile app users. This group will serve as the base for finding new people similar to them.

Choose the Audience Size:

Decide how closely you want the new audience to resemble your source audience. A smaller audience size means a higher similarity to your source audience, while a larger size offers a broader audience.

Use in Campaigns:

Once created, use these audiences to target new and potentially valuable users who haven't interacted with your brand yet but share characteristics with your best customers.

Understanding Ad Compliance

Ad compliance ensures that your ads meet unique standards set by marketing platforms and regulatory bodies. This includes avoiding misleading claims, respecting copyright laws, and adhering to platform-specific guidelines.

Key Compliance Categories:

Credit Ads:

Ads providing credit facilities need to be transparent about terms and must not discriminate.

Employment Ads:

Job advertisements must not discriminate and must be open to qualified applicants.

Housing Ads:

Ads related to housing must not discriminate based on race, color, national origin, religion, sex, disability, or familial status.

Advanced Bidding Strategies

Bidding involves placing a price you're willing to pay for your ads to be displayed to your audience. The higher your bid, the more likely your ad will be seen.

Types of Bidding Strategies:

Highest Volume:

This strategy aims to maximize your ad exposure while keeping costs manageable. It's useful when launching new campaigns.

Bid Cap:

Set a maximum bid for your ad auctions to control spending.

Cost Per Acquisition (CPA):

Focuses on optimizing your bids to acquire an acquisition at a set price.

Happy Learning 😊