When setting up a campaign, it's essential to understand the different buying types, objectives, and stages of content. Here's a conversational breakdown:

Buying Types

Auction:

Think of this like an online auction, similar to eBay. You’re bidding for prime spots to show your ad, especially during busy times like holidays. The highest bid wins the space, just like winning a popular item in an eBay auction.

Fixed Price (Frequency & Reach):

This is more like a subscription service. You pay a set amount to ensure your ad appears regularly, much like a TV show that airs at the same time every week. No surprises, and you know exactly what you’re getting for your money.

Campaign Objectives

Awareness Objectives:

The goal here is to make as many people as possible notice your brand. Imagine it as putting up a giant billboard where lots of people can see it. Success is measured by the number of times your ad is shown (impressions) and how many different people see it (reach).

Consideration Objectives:

Now that people are aware of your brand, you want to spark their interest. This could mean getting them to visit your website, read about your products, or watch videos showcasing what you offer. It's about making them think more about your brand.

Conversion Objectives:

This is the final step where you encourage people to take action, like making a purchase or signing up for a newsletter. It's all about turning their interest into actual sales or commitments.

Type of Content

Awareness Stage:

Use content that’s easy to understand and grabs attention quickly. Think vibrant images or short, engaging videos that make people want to learn more about your ad.

Consideration Stage:

Provide content that dives deeper into what makes your product or service special. This might include detailed guides, product comparisons, informative webinars, or in-depth video reviews, helping people understand why they should choose you.

Conversion Stage:

Nudge people toward making a purchase. Show them special offers, demonstrate how your product works, or share testimonials from happy customers. This content should make them feel confident about buying from you.

Happy learning! 😊